Does The Wine Industry Face A ?Luxury Drought??

Yesterday at the Direct to Consumer Wine Symposium keynote speaker Pam Danziger presented some sobering statistics about the new wine consumer. Using demographic analysis and her own experience with luxury goods marketing she made a compelling case for the wine industry entering a ‘luxury drought’ until 2020 when the Millennial generation will become the main consumer of higher […]

Does The Wine Industry Face A ‘Luxury Drought’? originally appeared on Winecast. Licensed under Creative Commons.

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