Wine Enthusiast: 40% Off Eurocave Shelves

I’ve been unsubscribing myself from a lot of E-mail distributions of all kinds lately.  I found I wasn’t acting on the offers in the E-mail yet I was spending more time than I should researching and considering the offer.  I think E-mail is an extremely effective way to keep in touch with customers.  Let us know you’re still in business, let us know about significant deals, tell us a story.  But daily E-mails about “killer” deals that really aren’t that compelling at all?  Unsubscribe.
Against this backdrop, I was pleased to receive a very targeted E-mail from Wine Enthusiast yesterday.  Since I bought a EuroCave a couple years ago they wanted to let me know that they were closing out the shelving that goes with the unit at 40% off.  The newer style shelves are made of beechwood (lighter) whereas the older are made of sapele (darker).  I called them right up at 800-377-3330 and they looked up the model I own to make sure the shelves were a good match.  They were and I ordered the shelves with a total of 5 minutes of interaction.  Well done!
I pass this along in case you own an older Eurocave and didn’t get the E-mail for whatever reason.  Sounds like a good time to outfit your refrigerator with the perfect shelving.  Kudos to the folks at Wine Enthusiast for the useful targeted E-mail campaign.
I’ve been meaning to write up some thoughts on my Eurocave and on wine refrigerators in general.  I haven’t gotten around to it, but if you have questions on the subject and would like to bounce some ideas off me I’m all ears: wellesleywinepress@gmail.com -or- @RobertDwyer on Twitter.
The same deal is available through Amazon.com and fulfilled by Wine Enthusiast – check it out:
http://rcm.amazon.com/e/cm?t=casdwy-20&o=1&p=8&l=bpl&asins=B000IEKGPC&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr


Source: http://feedproxy.google.com/~r/WellesleyWinePress/~3/s90HAgQb8yE/wine-enthusiast-40-off-eurocave-shelves.html

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